For many years, heroal has been an exhibitor at Fensterbau Frontale, the world-leading trade show for windows, doors and facades in Nuremberg, Germany. After Fensterbau Frontale could not take place in 2020 due to Covid-19, heroal has decided not to participate in this year’s trade show either, which has been postponed to July. Dr Theresa Schöne, Head of Marketing at heroal – Johann Henkenjohann GmbH & Co. KG says, “Unfortunately, the current situation allows neither the trade fair organisers nor us, the exhibitors, to have an exhibition in the usual format, where the key focus is placed on the dialogue and personal contact with the visitors to the fair.“ A participation in the Fensterbau Frontale in July 2022 is not an alternative for heroal, as Dr Theresa Schöne further explains, “We expect that all business areas will be extremely busy in the summer months, not only because it‘s the holiday season, but also due to the positive order intake and the ongoing supply chain crisis. Therefore, we would like to focus on our core business, the support of our customers, and on events which have already been scheduled.“
heroal has already planned to participate in the Fensterbau Frontale in 2024.