Social commitment

At heroal, we focus on people. Taking on social responsibility is a heartfelt wish for us.

Hand in hand for a sustainable future

As the fifth generation to lead the family business heroal, we think long-term and develop sustainable solutions. For us, social commitment is an essential part to build a society that is ready for the future. In addition to supporting aid organisations and voluntary commitment of heroal employees, we sponsor regional associations and many charitable projects.

Our contribution to social justice

“It is our responsibility to actively support the society we live and work in, and to give something back. The support of local associations and initiatives is the basis of our commitment. Beyond that, there are many challenges that we can only meet globally. It is our heartfelt wish to help children and young adults from structurally weak regions in order to offer sustainable and future-oriented development opportunities.“

Dr Max Schöne, Managing Director

We take on social responsibility

Our business activities aim at creating liveable environments for today and tomorrow’s generations. Beyond our sustainable and innovative products and services, we are committed to positive change in various areas:

Education & Science
Education & Science
Social matters
Social matters
Sports & Health
Sports & Health
Arts & Culture
Arts & Culture
Ecology
Ecology
Development aid
Development aid

Projects and organisations

We design living spaces in many countries around the world. As a family business geared to the future, we are particularly concerned about our environment, a healthy society and a caring community. That is why we are happy to take on responsibility. We support various projects and aid organisations both globally and regionally.

Gola Forest Conservation

Forests are among the most important CO2 reservoirs on the planet, are home to an enormous variety of species and the basis of life for all living creatures. We are committed to ensuring the long-term preservation of forests and support the Gola Forest Conservation project. Since 2011, the Gola Rainforest National Park on the border between Sierra Leone and Liberia has been protecting around 68,500 hectares of rainforest, together with the national population. In addition to preserving the forests, it has also been possible to significantly improve the living conditions of the local people.

Zambesi Forest Conservation

The climate protection project offers sustainable development opportunities to the people in south-eastern Zambia. There are 8,300 people living in the region, 90 % of them in extreme poverty. The increasing demand for firewood threatens the local forests. This projects combats the cause of progressive deforestation in a sustainable way, creating alternative sources of income and improving basic services for the local people.

Herzenswünsche e.V.

Our donations to the German charity Herzenswünsche e.V. benefit children with perception, movement and balance disorders as well as development and communication problems. Animal-assisted therapy and contact with animals support the children’s motor skills and social development. In this way, they learn concentration, cooperation, tolerance and thoughtfulness in a playful way.

Aktion Kleiner Prinz

Since 1993, the German charity Aktion Kleiner Prinz e.V. has been supporting selected projects for children in need worldwide. In addition to helping the victims of the floods on the river Ahr and the river Erft, we donated to the construction of an additional classroom at a school in Uganda.

Human Help Network e.V.

The Human Help Network e.V. helps orphaned siblings in Rwanda who live in the poorest conditions, accompanies them as they grow up and supports their education in order to lay the foundation for an independent life. We donate to support the so-called “children families“, and are also committed to transporting goods for refugees from Ukraine.

SC Verl

As a family business based in Verl, we feel closely connected to this city. Naturally, we follow the games of the sports club SC Verl. We are pleased to be able to support the club within our sports club partnership.

TV Verl

The promotion of sports for young people in the region is a heartfelt wish of ours. heroal supports the local sports club TV Verl and is official sponsor of the handball section.

Reading partnership

We are pleased to offer pupils in the region free access to a daily newspaper through a reading sponsorship with the newspaper Neue Westfälische. After all, reading not only improves the brainpower, but also promotes media competence – particularly in times of fake news.

Droste-Haus

Meeting other people in a safe space is by no means a given outcome. The Jugendaustauschwerk im Kreis Gütersloh e.V., a youth exchange association, is a meeting place in Verl. Parent-child events, health courses and exercises, creative activities and music lessons for young and old take place here, to name but a few. The Droste House Foundation ensures the independent work of the youth exchange organisation also in the future, and we are happy to support it financially.

Fruchtalarm gGmbH

The German charity Fruchtalarm gGmbH mixes colourful, tasty fruit cocktails from various juices, nectars and syrups for children with cancer. For this purpose, a mobile children’s cocktail bar goes to 34 children’s cancer wards, rehabilitation clinics and hospices all over Germany once a week. Fruchtalarm gGmbH promotes activity, self-determination and joie de vivre for seriously ill children and young adults. A great project that is very close to our hearts!


  • over 3,500 specialist partners worldwide
  • products with tested quality
  • family-run company with a long tradition
  • made in Germany
  • personalised design
  • comprehensive range of services
  • superior technical solutions